Boots Kitchen

For my Live project in the third year, the nationwide pharmacy Boot's set my group and I a brief to help bring an omnichannel solution for Boot's stores across the country. My group and I first began our research into the rising trend of gut health and how food can affect people's physical and mental health. We identified how commuter lifestyles carried a huge burden on time constraints and mean people were not eating the right foods at the right time.

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This is where Boot's Kitchen comes into play and will aim to propose an omnichannel solution for this, providing a unique variety of online and offline outlets. This includes a variety of physical spaces, a collaboration with DNAfit, a featured platform on the Boots app and a campaign based on a positive morning routine.

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We looked into DNA fit who use technologies to find your perfect pairing of foods for your body. You do this by receiving a test based on nutrigenetics, which shows how your genes can highlight personal intolerances.

 

We believe there is a gap for a space to provide personalized foods with a focus on accessibility.

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Boot's Kitchen is the solution by collaborating with DNA fit, will allow individuals to find out what makes their tummy tick through places pop up labs instore and having the information put onto the Boot's app. There will be a range of locations to which Boot's can offer food,such as instore food spaces, market places, pick up windows, lockers and delivery services to which food can be pre-order through the app, made to your dietary needs and then picked up when you arrive at the location. This helps to tackle time restraints of commuters, particularly in the morning and offering healthy personalised food in the process to encourage a more positive morning routine.