Portfolio
Boots Kitchen
Client: Boots UK Year: 2020 Category: Branding
For my third-year Live project, my team and I worked on a brief set by the nationwide pharmacy chain, Boots. The challenge was to develop an omnichannel solution for Boots stores across the UK by leaning into the wellness sector. We began by researching the growing trend of gut health and its connection to physical and mental well-being. Through our research, we identified that the fast-paced lifestyles of commuters often result in poor eating habits due to time constraints.
Boots Kitchen aims to address this issue by offering a seamless omnichannel solution, combining both online and offline outlets to provide personalized food options. Our concept includes various physical spaces, a partnership with DNAfit, a dedicated feature on the Boots app, and a campaign centered on promoting a positive morning routine.
Personalized Nutrition with DNAfit
We explored DNAfit, a company specializing in nutrigenetics, which uses genetic testing to identify personal dietary intolerances and optimal food pairings. With DNAfit, customers can undergo a simple test to discover their unique dietary needs, enabling more informed and personalized food choices
Boots Kitchen envisions a range of convenient food solutions tailored to individual needs:
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Pop-up labs in-store to provide DNAfit testing and personalized nutrition insights.
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Integration with the Boots app, allowing customers to access their results and order meals tailored to their dietary requirements.
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Multiple food delivery and pick-up options, including in-store food spaces, market stalls, pick-up windows, lockers, and delivery services.
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By pre-ordering through the app, commuters can save time while enjoying nutritious, personalized meals designed to support a healthier, more positive morning routine. Boots Kitchen bridges the gap between accessibility and personalised nutrition, catering to the needs of busy lifestyles.