Portfolio
Coalesce Visual Report
My third-year final visual report focused on the retirement market, exploring the growing trend of individuals moving from cities to rural areas due to a lack of identity and community in urban environments. As our population ages at an unprecedented rate, there is a pressing need to create opportunities for retirees to enjoy their prime years without the restrictions often associated with city living.
Goals
Addressing Urban Challenges for Retirees
With gentrification and urbanization steadily eroding green spaces in cities like London, Coalesce seeks to fill the gap by providing vibrant green community spaces for retirees looking to forge new social connections. The brand focuses on gardening, supported by extensive evidence showing the significant benefits of horticulture for physical and mental health, including boosting self-esteem.
Reimagining Retirement Spaces
Coalesce is designed to break away from the traditional, overly medicalized view of retirement living, which often feels out of touch with the baby boomer generation. Instead, it offers a modern, youthful approach that centers on community, creativity, and well-being.